However, in a note to investors, research firm Cowen & Company (via Gamespot) said that Blizzard "severely miscalculated" the fan response, suggesting the company isn't as "in touch with players maybe should be". With mobile continuing to dominate the rest of the industry in terms of revenue, the reveal of Diablo Immortals should have prompted a very different response on the stock market.Īccording to a report from Bloomberg, Diablo Immortal could generate up to $300 million annual revenue, and extend the franchise's reach considerably. The reveal trailer has been viewed nearly 3.3 million times on YouTube, and has over 443,000 dislikes compared to just 17,000 likes.įollowing the announcement and subsequent fallout, Activision Blizzard stock fell to its lowest point since January, closing out the day down 6.74%. In true gamer outrage style, there is even a petition on with over 33,000 signatures demanding the Diablo Immortal be cancelled. Taking centre stage at BlizzCon over the weekend, Blizzard's announcement of the mobile-only game failed to provoke any excitement from fans, who took to social media with the hashtag #NotMyDiablo. Activision Blizzard shares have tumbled amid fan backlash toward the announcement of Diablo Immortal.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |